If you're like most people starting out on the Internet,you've been along this well-worn path: You try free classified ad sites and get bombarded with spam by people trying to sell you stuff.
You try banner exchange programs and get a handful of click-throughs.
You finally get into the top twenty results in the Search Engines, and then a week later your site has dropped back to number 150.
The Internet may the largest market in human history, but how on earth do you reach those millions of people?
Well, the answer is ezine advertising.
Its the surest way on the Web of reaching your target audience.
Ezines (short for 'electronic magazines') are email newsletters that are sent out regularly to subscribers, like the one you're reading. They're sometimes called 'opt-in' lists because everyone who receives an ezine has chosen to do so.
And that's why ezine advertising gets results. People read
ezines and they'll read your ad. And if you've matched the ezine to the
product you're selling,
Have a look at the ads in your favorite ezine - why are they there? Because they get results.
There are currently around 90,000 ezines being published
every month. So whatever you're selling, there's more than likely an ezine
that will take your
Ezine advertising is not only effective, its cheap as well. A 5-line ad in an ezine that goes to 3000 people will cost you between $5 and $20 per issue.
As a general rule, you'll always get back at least the cost of the ad, and usually much more. So there's very little risk.
But there are some tips for successful ezine advertising. Here they are:
1. The first and most important rule in ezine advertising is: "Track your Ads!". You might place your ad in 5 different ezines and get a hundred responses, but if you don't track your ads, you won't know which ezines were pulling responses and which weren't.
To advertise effectively in ezines, you must learn from
experience - its a process of trial and error. Eventually, you'll end
up with a handful of ezines
But how do you track your ads?
The simplest method is to place a key or a code at the end of your email address. If your ad was in this ezine (for example), this is the email address you'd place with the ad:
Then, when you get a reply with 'freezine' in the subject field, you'll know which ezine it came from.
For a URL, it's the same principle:
However, if you're going to code your URLs, you'll need a sophisticated webstats program to track the coded URLs. Here are a couple of free ones:
Here's another way to code your URLs : for every ezine ad, create a duplicate of your homepage and name the page after the ezine that your ad will appear in. So, if the ad is appearing in Ezine A, this is the URL you'd place in that ad:
Again, you'll need to use a good web stats program to track the hits to your coded URLs.
Use the 'subject categories' in any ezine directory to find
ezines that relate to the product you're selling. You can find a list
of 60 ezine directories in 'The
3. Once you've chosen a number of ezines that target your
audience, subscribe to them and examine the ads closely. If you see an
ad that keeps repeating issue after issue, you can be pretty sure that
4. Check to see how many ads are in the ezine. You don't
want your ad lost in an ezine farm at the bottom of the newsletter. You
probably won't get much
5. Check to see if the ezine publisher has a policy of never running ads for two similar products in the same issue - your ad will be much more effective if its the only one of its kind in that particular issue.
6. Small ezines vs. Big ezines: bigger is not always better.
The big ezines with 1000's of subscribers tend to have more ads than the
small ezines. Also, small
8. Email address vs. URL. Opinions are divided on this;
some people prefer to give an email address, others prefer to give a URL.
The advantage of giving
10. Keep your ads short, even if you're not using the number of words you're allowed. Short ads are more likely to be read. Keep your sentences short too; they pack much more power. Use the word 'You'. Don't describe your product but tell the reader what your product can do for them.
by René Fong at Free Home Base Business Opportunity.Com